This is hard stuff

Matthew six begins with three examples of doing something to be seen or heard.

It is a rare soul who does things without any motives to be seen, heard, or esteemed.

So, Jesus hits the nail on the head. Feeling important, looking important, sounding important really matters to us, but spiritually it is not good.

God does not reward it because we are not looking to God at the moment, but at other people and our own ego.

This is hard stuff. A mark of spiritual (or masculine) maturity is not to draw attention to ourselves with the motive of self-importance.